Why Web Video?
Interactive web pages that capture the imagination
Web Video - engaging, informative and imaginative
The way businesses communicate with web users is evolving fast, and the desire for an interactive element is becoming increasingly popular. Videos for websites are the perfect way to ensure your customers get access to the information they need and fast! An interactive web page grabs the attention of visitors much quicker than the written word and enhances their ability to understand your business, what's available from your site and where to find the information they need. It also allows the customer to engage with your company on a personal level; adding a human touch to a digital experience.
Connect with web users on a personal level
An identity for your business
A web video is the ideal way to add personality to your pages. A presenter acts as a visual representation for your business; directing web users to key information. If you have a particularly large site, web video can navigate visitors around your website – this is incredibly popular with customers receiving telephone enquiries regarding information on their website.
Web Video is used across industries:
- Public Sector – schools / colleges / local health authorities / government / councils
- Industrial – manufacturers / engineering / construction
- Private – solicitors / recruitment / estate agents
- Financial – financial advisors / banks / mortgage advisors
No need to contact your web service provider to upload web video
Adding web video to your website is quick and simple
Web video exists independently from your website – so it won't interfere with your existing site's functionality or speed. It simply works in harmony with your web pages, enhancing the overall experience for your web users.
We can host the video for you and upload it to your site or we can provide you with the coding to do it yourself – it really is that simple!
Hints & Tips
- Give the customer the option to view your video. The video should play automatically but ensure the web user has the option to pause the clip
- Videos should be clear, concise and to the point
- The most effective web video length is 30 seconds, bear this in mind during the scripting stage
Did You Know?
- The average web user visiting a site for the first time will only stay for a maximum of 20 seconds – make first impressions count!
- With the growth of websites such as YouTube, over 70% of web users now view in excess of 12 billion videos
- Web video and talking web pages are now used by businesses globally to boost sales
- Google paid $1.6 Billion for YouTube – 18 months after it started!
- 54% of internet traffic is video
- 136 million people watch videos online each month
- Video usage grew by 175% in just one year!
- Website video holds attention 10 times longer than text
- Video advertising is predicted to grow by 45%
